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| Press Release |
| [Return to Press Releases Main Page] |
| For Immediate Release: |
Contact: Rob Hendricks |
| June 18, 2007 |
1-407-854-7002, Ext. 14 |
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BEVERAGE MAKER POURS OUT ECO-FRIENDLY SUPPORT
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Exemplifying the potential for diverse and far-reaching partnerships, 360 Vodka, the world’s first eco-friendly vodka, recently announced its sponsorship of CCA Florida. Under the agreement, currently extending through 2007, $20 of the proceeds from each case of 360 Vodka sold in the Sunshine State will go directly to CCA Florida. Also, 360 Vodka and Premier Beverage Company will serve as exclusive spirits sponsors of CCA Florida events.
The sponsorship will officially commence July 1 when 360 Vodka debuts in retail liquor stores, bars, clubs and hotels throughout Florida. On July 14, representatives from 360 Vodka and Premier Beverage Company will present an advance check for $30,000 to CCA Florida for proceeds from the first 1,500 cases of 360 Vodka sold in Florida.
Created out of a philosophy for producing environmentally-friendly products that will protect Earth’s resources, 360 Vodka carries this commitment through all aspects of production and packaging. 360, which is not organic vodka, chose to remain with traditionally harvested grain due to its vastly greater potential for long term environmental sustainability, a pillar of the philosophy behind 360 Vodka.
A state-of-the-art distillery, recently upgraded to reduce fossil fuel energy usage by 21 percent, meets or exceeds all U.S. EPA air and water quality standards for modern distilleries. Volatile organic compounds that contribute to air pollution (VOCs) have been reduced by 70 percent and sulfur dioxide emissions by 99 percent in the production process. Moreover, fugitive dust particulates have been reduced by 50% in a production process that uses up to 250 percent less fossil fuel energy than “pot distilled” products.
The vodka in every bottle of 360 vodka is 4 Times Distilled through a highly energy efficient process, with every bushel of grain being fully utilized and nothing going to waste. 360 Vodka is also 5 Times Filtered producing an exceptional Clean and Silky smooth finish.
The company’s environmental efforts also include an industry-leading 85 percent recycled content glass container (70% post consumer use). Labeling, packaging and promotional materials use 100% recycled paper and cardboard along with water-based inks vs. petroleum-based printing inks, while outer shipper boxes consist of 100% recycled cardboard and are designed to promote infinite carton use.
A postage paid mail in program for the brand’s flip top bottle closure allows for re-use – a plan that helps lessen landfill waste, while conserving natural resources used in production of new closures. Nationally, $1.00 per bottle sold is set aside for donation to environmental causes.
Premier Beverage Company, distributor of 360 Vodka, is one of the largest wholesale distributors of wine, spirits and non-alcoholic beverages in Florida and part of the Charmer Sunbelt Group, one of the nation's leading distributors of fine wines, spirits, beers, bottled water and other non-alcoholic products. For more information about 360 Vodka visit their website at www.vodka360.com.
CCA Florida encourages all members to support the partnership between 360 Vodka and CCA Florida by visiting your local spirits retailer and purchasing a bottle of 360 Vodka! |
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State Office: P.O. Box 568886 • Orlando, FL 32856
Phone: (407) 854-7002 • Fax: (407) 854-1766
e-mail: Marcia Dunfee |
Advocacy Office: 905 East Park Avenue • Tallahassee, FL 32301
Phone: (850) 224-3474 • Fax: (850) 224-5199
e-mail: Amy Harllee |
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